Dacia unveils €15,000 electric city car to challenge Chinese brands

Dacia presents an ultra-compact electric prototype priced under €15,000, betting on extreme simplification to compete with low-cost Chinese electric vehicles.

Share:

Gain full professional access to energynews.pro from 4.90€/month.
Designed for decision-makers, with no long-term commitment.

Over 30,000 articles published since 2021.
150 new market analyses every week to decode global energy trends.

Monthly Digital PRO PASS

Immediate Access
4.90€/month*

No commitment – cancel anytime, activation in 2 minutes.

*Special launch offer: 1st month at the indicated price, then 14.90 €/month, no long-term commitment.

Annual Digital PRO Pass

Full Annual Access
99€/year*

To access all of energynews.pro without any limits

*Introductory annual price for year one, automatically renewed at 149.00 €/year from the second year.

Automaker Dacia has unveiled a prototype electric mini-car that could be marketed for under €15,000 ($17,625), directly targeting the segment occupied by low-cost Chinese brands. The model, called the “Hipster Concept”, is three metres long and weighs less than 800 kilograms.

The model could go into mass production if the European Union creates a new category for urban vehicles, inspired by Japan’s “Kei cars” system. According to the brand’s management, production could begin rapidly if the regulatory framework allows it. “We are ready,” said Dacia’s Chief Executive Officer Katrin Adt.

A stripped-down model to cut costs

Designed to meet daily local mobility needs, the vehicle has a top speed of 90 km/h and a range of 150 km. Dacia cites internal data showing that the average daily driving distance in Europe is under 40 km, at an average speed of 56 km/h.

To maintain a low price, the Hipster Concept eliminates several traditional features: canvas seats, manual windows, door straps instead of handles, and a single body colour in grey-blue. Electronic features are kept to an absolute minimum.

Regulatory framework under discussion in Brussels

Renault and Stellantis are actively lobbying for the creation of a new European category that would bypass certain current regulatory obligations, particularly around safety equipment. Proponents argue that urban cars can do without many of the features required for larger vehicles while still meeting basic safety standards.

Dacia notes that the average price of a new car in Europe rose by 63% between 2001 and 2020. This inflation is excluding an increasing share of consumers from the market. The aim of this new range is to make electric mobility more affordable, particularly in urban centres.

European production and industrial model to be defined

A likely condition for this new category would be production located within European territory. “Regulations will surely require the vehicle to be manufactured in Europe,” said David Durand, Dacia’s Design Director. He also highlighted the need to develop an industrial model tailored to these specific requirements.

The realisation of the project will depend both on regulatory approval and on a coherent industrial organisation aligned with the manufacturer’s cost-reduction and local production ambitions.

Stellantis CEO Antonio Filosa calls for adjustments to the 2035 deadline to safeguard industrial activity and accelerate decarbonisation through flexibility mechanisms.
Faced with falling margins and overcapacity, Beijing is restructuring its electric vehicle industry by focusing on quality, standards, and technological upgrading.
An American-built electric aircraft completed a test flight between Stavanger and Bergen, marking a key step in integrating zero-emission air cargo operations into Norwegian airspace.
The visit marks a new step in the cooperation between the United Arab Emirates and Tellus Power, aiming to establish an EV charging station production unit in the Gulf.
Toyota launches production of its first electric vehicle in Europe at its Kolin plant in the Czech Republic, supported by a €680mn investment, including €64mn in public funding.
The Canadian government invests CAD22.7mn ($16.7mn) in eight projects to strengthen the electric vehicle charging network in British Columbia.
Ireland presents an SAF roadmap structured around four pillars, projecting 88,000 tons in 2030 and 318,000 tons in 2035, aligned with ReFuelEU and European support, while Aer Lingus and Ryanair set usage targets.
Electric vehicle charging infrastructure investments are expected to hit $300 billion by 2040, driven by a 12.3% annual increase in global charging port deployments.
The Japanese group TDK’s venture capital fund supports Ultraviolette, an Indian electric motorcycle manufacturer, to help it scale up in a domestic market estimated at over $50 billion within ten years.
U Power announces the signing of a letter of intent to supply 300 battery-swapping compatible electric vehicles in partnership with a Hong Kong-based technology manufacturer, marking a major milestone for intelligent commercial mobility.
According to Ember, only 3% of India’s wind and solar targets for 2032 would be sufficient to cover the entire electric vehicle charging demand, provided appropriate measures are taken for grid management and charging infrastructure.
TotalEnergies holds 23% of the high-power charging market on French motorways, according to data published by Gireve, with more than 1,800 active points across 265 service stations.
The British government is mobilising USD845mn to subsidise electric-car purchases, easing pressure on an industry hit by US tariffs and preparing for the 2030 ban on internal-combustion engines.
Octopus Energy’s Electroverse platform surpasses one million public electric vehicle charging points, strengthening its international presence with a subscription-free model available in 40 countries through a single payment card.
Belgian marine constructor DEME floated its second giant wind-turbine installation vessel, Norse Energi, at China’s CIMC Raffles yard, a key step in an investment programme aimed at meeting growing offshore lifting demand.
The Northern Sea Route attracts businesses due to its logistical speed but presents significant technological challenges for the naval industry, especially in designing vessels adapted to extreme Arctic conditions.
The U.S. Department of Transportation is withdrawing strict fuel economy standards adopted under Biden, citing overreach in legal authority regarding the integration of electric vehicles into regulatory calculations for automakers.
The Indian Renewable Energy Development Agency is pursuing Gensol for a total default of over Rs 7.28 billion ($90.91mn), now targeting its electric vehicle leasing business.
The International Energy Agency expects electric vehicles to cut oil demand by 5 million barrels per day by 2030, down from a previous estimate of 6 million, citing economic and trade uncertainties.
Adani Enterprises has launched a hydrogen-powered truck at a public mine in Chhattisgarh, marking a first in India for heavy transport in the mining sector.