Chanel has entered into a long-term power purchase agreement with REDEN for a 20-year period to secure the supply of 13 GWh of solar electricity per year. The energy will be generated by two photovoltaic plants with a combined capacity of 10 MW, located in Charente-Maritime and Aude. This output represents 30% of Chanel’s electricity needs in France starting from January 1, 2026.
A joint venture model between Chanel and REDEN
The two plants are operated under a joint venture owned 51% by REDEN and 49% by Chanel. REDEN, a developer specialised in solar energy, handled the construction of the facilities and will also manage operations. Both sites were designed with a focus on optimised land use and compatibility with local conditions, integrating specific measures to facilitate their deployment.
In Charente-Maritime, the 4.5 MW plant was installed on a former motorsport site previously left idle. In Aude, the second plant, with a capacity above 5 MW, follows an agrivoltaic model, combining electricity production, agroforestry and sheep farming. This project also includes enhanced landscape integration through the planting of native hedges adapted to the local climate.
Structured supply over twenty years
The combined annual production of the two sites will reach 13 GWh, avoiding the emission of approximately 2,300 tonnes of carbon dioxide per year. REDEN remains the technical operator of the project, while Chanel secures a direct energy supply, bypassing market intermediaries, for two decades. The agreement reflects a strategy focused on cost control and long-term energy visibility.
Bruno Pavlovsky, President of Chanel SAS, stated that the contract reflects the group’s intent to direct investments towards low-carbon solutions while reinforcing its regional presence. Frank Demaille, Chairman and Chief Executive Officer of REDEN, highlighted the shared ambition to combine energy performance with environmental stability.
