Polestar, the Swedish automotive manufacturer listed on Nasdaq, reported an estimated retail sales volume of 12,304 for the first quarter of 2025. This figure represents a 76% increase compared to the same period in the previous year. Compared to the fourth quarter of 2024, sales remained stable. This performance comes as the company operates in a strained economic environment, impacted by geopolitical fluctuations and broader macroeconomic uncertainties.
A more active sales model and expanding network
The growth in sales is attributed to increased adoption of the company’s latest models as well as the shift towards a more direct selling approach. This strategy, referred to as an “active selling model,” relies on enhanced involvement from retail partners and an expanded distribution network. Polestar Chief Executive Officer Michael Lohscheller stated that this approach was producing tangible results, while also emphasising the need to closely monitor geopolitical risks.
Polestar has strengthened its commercial footprint by leveraging broader distribution partnerships and promoting a range of vehicles considered attractive to the market. This strategy forms part of a broader transformation of its commercial operations aimed at improving sales efficiency in a competitive automotive sector.
Financial publication expected by end of April
The company expects to publish its annual financial results for the 2024 fiscal year and file its annual report with the United States Securities and Exchange Commission on Form 20-F by the end of April 2025. This release will supplement the preliminary retail sales data announced today.
Polestar, a brand focused on electric vehicles, continues to adapt its strategy to the shifting dynamics of the global market while reinforcing its positioning within premium segments. The stabilisation of sales over two consecutive quarters could signal a commercial plateau ahead of potential new product launches or developments.
