Australia: Enel enters the retail market

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Australia welcomes Italy’s Enel Group to its electricity retail market.
The company will distribute electricity to Australian commercial and industrial customers.

In Australia, Enel enters a highly competitive market

The Australian Energy Regulator has just granted Enel Group a license to retail electricity to businesses.
The Italian company enters a highly competitive market that includes Shell, AGL Energy, Origin Energy and Telstra Corp.
Both European suppliers are targeting the retail consumer market as part of their expansion.
Enel and Shell have both responded to a call for tenders to acquire Powershop Australia.
The Italian company withdrew and did not submit a final bid, as indicated by its Australian director Werther Esposito.
Royal Dutch Shell, in association with the Meridian Energy fund, has acquired Powershop Australia for $528 million.
This acquisition is part of the company’s strategy to deliver 560 TWh per year by 2030.

Enel Group to generate its own electricity

Enel X’s Asia-Pacific director, Jeff Renaud, has announced its integrated and vertical development strategy.
The company will supply electricity through Enel Power Green’s solar farm combined with Enel X’s technology platforms. These include battery energy storage, a virtual power plant and electric car charging.
In addition, the company hopes to increase its portfolio of Australian “green” generation assets.
At present, it has three solar farms: Bungala One, Bungala Two and Cohuna, producing 310 MW of solar power.

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