Waaree Sustainable Finance, a subsidiary of the Indian conglomerate Waaree Group, has confirmed a strategic investment in Warehouse Now, a company specialising in technology-enabled warehousing and logistics. This move reflects Waaree’s shift towards digital infrastructure and logistics services, sectors considered essential to India’s industrial expansion.
Founded in 2020 by Tarun Saraf and Akansha Saraf, Warehouse Now has built an integrated logistics platform supported by several proprietary digital tools, including Space Now, Infra Now, Dokumentz, Work Now and Logistics. These systems address storage, workforce and distribution needs for clients operating in more than 50 cities. The company claims over 100 clients, including Tata, Amazon, Bosch, Flipkart and Bayer.
A rapidly shifting logistics sector
The investment in Warehouse Now comes amid rapid transformation in India’s logistics sector, driven by the growth of e-commerce, industrial expansion and regulatory reforms in transport and urban planning. According to Waaree Group, India’s warehousing market could triple in size by 2030, supported by increased demand for flexible supply chains and the shift towards more structured, tech-enabled storage operations.
Ankit Doshi, speaking for Waaree Sustainable Finance, stated that the investment “aligns with the group’s strategy to support scalable business models in sectors critical to India’s economic growth”. He added that Warehouse Now “has demonstrated both profitability and scalability in a short time frame”.
Scalability at the core of the model
Warehouse Now’s model is based on aggregating underutilised infrastructure and providing a centralised digital platform for businesses to manage their entire supply chain. This structure, according to its leadership, allows clients to reduce operating costs while increasing return on existing logistics assets.
Rajesh Sharma, Head of Investments and Growth at Waaree Group, estimated that “Warehouse Now has the potential to reach ₹1,000 crore ($120mn) in revenue in the coming years”, citing rising demand in cold storage, the impact of the Make in India programme, and post-pandemic supply chain diversification as key drivers of growth.
A cross-sector investment strategy
Waaree Group maintains a cross-sectoral investment approach, covering clean technologies, Software as a Service (SaaS), financial technologies, manufacturing and consumer platforms. The investment in Warehouse Now reflects this ambition to identify businesses addressing structural needs with robust technological execution.
The company is also expected to benefit from Waaree’s operational support to expand its geographic reach and strengthen its infrastructure. According to the founders, the financial backing aims to accelerate organic growth and develop tailored solutions for specific industrial segments.
