The hydrogen sector slowed by financial and strategic uncertainties

Despite growing demand and strategic industrial opportunities, the hydrogen sector is hindered by financial difficulties and structural uncertainties.

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The hydrogen industry, seen as a strategic lever to decarbonize industrial and transport sectors, continues to face persistent challenges. At the Hyvolution trade show in Paris, which gathered 530 international exhibitors, industry players showcased promising advancements but also highlighted obstacles that are slowing their progress.

A sector in search of capital

In France, efforts to build an industrial hydrogen sector are multiplying, with the development of gigafactories for electrolyzers and mobility projects such as hydrogen-powered taxis and utility vehicles. However, these initiatives remain insufficient to trigger a real scaling-up.

According to Philippe Boucly, president of France Hydrogène, “the planned budgetary support for production is still pending,” as is the revision of the national hydrogen strategy. Across Europe, only 3% of announced projects in 2024 received final investment approval, according to an analysis by EY. This represents a production capacity of 300,000 tons of decarbonized hydrogen, far from the 10 million tons the European Union aims to produce by 2030.

Underdeveloped infrastructure

The competitiveness of green hydrogen remains a critical issue. The market is dominated by grey hydrogen, produced through steam methane reforming, a method still widely used but highly CO2-intensive. In 2023, global hydrogen production resulted in 920 million tons of CO2 emissions, according to the International Energy Agency (IEA). To reverse this trend, industrial players need to deploy costly infrastructure, such as electrolyzers and distribution networks, while ensuring a reliable supply of low-carbon electricity.

China, having gained a significant lead in the production and integration of these technologies, adds additional pressure for European players. In Europe, the lack of public support and delays in approvals are holding back the industry’s growth.

Quotas and competitiveness levers

A recent study by the Potsdam Institute for Climate Impact Research (PIK) identifies three major obstacles: high costs, reluctance from clients to pay a premium for green hydrogen, and uncertainties around public subsidies. To bridge this gap, some experts advocate introducing mandatory quotas in specific sectors.

In aviation, for instance, Europe plans that starting in 2030, 1.2% of fuels must include synthetic components based on hydrogen, with this figure rising to 35% by 2050. These quotas could become a driver for structuring the market and attracting new investments, but they require close coordination between regulators and industry players.

In Inner Mongolia, Xing’an League is deploying CNY6bn in public funds to build an integrated industrial ecosystem for hydrogen, ammonia and methanol production using local renewable resources.
Despite a drop in sales, thyssenkrupp nucera ends fiscal year 2024/2025 with operating profit, supported by stable electrolysis performance and positive cash flow.
ExxonMobil’s pause of the Baytown project highlights critical commercial gaps and reflects the impact of US federal cuts to low-carbon technologies.
State-owned Chinese group Datang commissions a project combining renewable energy and green hydrogen within a coal-to-chemicals complex in Inner Mongolia, aiming to reduce stranded asset risks while securing future industrial investments.
Möhring Energie Group commits to a green hydrogen and ammonia production project in Mauritania, targeting European markets from 2029, with an initial capacity of 1 GW.
Air Liquide deploys two hydrogen-powered heavy-duty trucks for its logistics operations in the Rotterdam area, marking a step in the integration of low-emission solutions in freight transport.
French hydrogen producer Lhyfe will deliver over 200 tonnes of RFNBO-certified hydrogen to a heavy mobility operator under a multi-year contract effective since 1 November 2025.
Plug Power was selected by Carlton Power to equip three UK-based projects totalling 55 MW, under an agreement subject to a final investment decision expected by early 2026.
Hyroad Energy expands its services to include maintenance, software, and spare parts, offering a comprehensive solution for hydrogen freight operators in the United States.
Air Liquide has launched in Antwerp the first industrial-scale pilot unit for converting ammonia into hydrogen, marking a key technological milestone in the global low-carbon hydrogen supply chain.
Ohmium reached an iridium utilisation rate of 18 GW/ton for its electrolyzers, significantly surpassing the 2030 target, through technological advances that lower hydrogen production costs.
The European Commission opens its first call for hydrogen suppliers with a new matchmaking platform aimed at facilitating investment decisions in the sector.
Ballard Power Systems reports a significant increase in revenue and reduced losses, supported by deep restructuring and positive developments in its main commercial segments.
The inclusion of hydrogen in China’s 15th Five-Year Plan confirms a public investment strategy focused on cost reduction, domestic demand stimulation and geo-economic influence across global markets.
EDF power solutions has inaugurated a hydrogen pilot plant at the Norte Fluminense thermal power plant, with an investment of BRL4.5mn ($882,000), as part of Aneel's R&D programme.
Plug Power plans to generate $275mn by divesting assets and reallocating investments to the data center market, as part of a strategy focused on returns and financial discipline.
GreenH launches construction of three green hydrogen projects in Bodø, Kristiansund and Slagentangen, backed by NOK391mn ($35.86mn) in public funding, aiming to strengthen decarbonised maritime supply along Norway’s coast.
Nel ASA becomes technology provider for the Enova-supported hydrogen sites in Kristiansund and Slagentangen, with a combined minimum capacity of 20 MW.
French hydrogen producer Lhyfe has signed an agreement to supply 90 tonnes of RFNBO-certified hydrogen to a private fuel station operator in Germany for a fleet of buses.
Loblaw and FortisBC are trialling a hydrogen-powered heavy truck between Vancouver and Squamish, marking a step in the integration of low-emission solutions in Canada’s grocery logistics.

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