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Schneider Electric: Olivier Blum leads from Dubai to boost emerging markets

The new CEO of Schneider Electric, Olivier Blum, moves to Dubai to oversee growth in India and the Middle East, strategic regions for the company's energy and digital transition efforts.

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The French group Schneider Electric, a global leader in electrical equipment and energy management, recently announced a strategic shift in its governance. Olivier Blum, the company’s new CEO, is now based in Dubai, a location chosen for its proximity to key markets such as India and the Middle East.

This decision is part of a strategy to seize opportunities linked to growing urbanization and the acceleration of the energy transition in these regions. According to a Schneider Electric spokesperson, India, which ranks third in terms of the company’s revenue alongside France, and the Middle East offer significant growth potential.

A proven strategy in the past

This strategic relocation is not a first for the company. Between 2006 and 2023, former CEO Jean-Pascal Tricoire resided in Hong Kong to strengthen Schneider Electric’s presence in Asia, particularly in China, now the company’s second-largest market after the United States.

Dubai was chosen as Olivier Blum’s operational base for its proximity to the strategic hubs of the Middle East and South Asia. The goal is to enhance ties with these regions while maintaining close interaction with the teams based in France.

The headquarters remain in France

Despite this internationalization of executive roles, Schneider Electric confirms that its headquarters will remain in Rueil-Malmaison, France. “There is no discussion about this,” the spokesperson stated, reaffirming the company’s commitment to its historical roots.

Olivier Blum, who was already overseeing energy management from Dubai prior to his promotion, will continue to travel frequently between Paris and other strategic hubs. The “hub” organization, implemented a decade ago, remains a core element of the company’s operational model.

Strong financial results

This decentralization strategy is accompanied by solid financial performance. Schneider Electric recorded a record turnover of €9.3 billion in the third quarter of 2024. This growth is mainly driven by innovative solutions offered in the fields of energy and digital transition.

With increasing demand for equipment and services in these sectors, the group’s positioning in emerging markets aligns with global needs. The management aims to strengthen its competitiveness while diversifying its revenue streams.

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