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JERA Cross to accelerate the energy transformation of companies

JERA announces the launch of JERA Cross, a new company dedicated to the green energy transformation of companies, in partnership with McKinsey & Company.

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JERA Co, Inc, announces the creation of JERA Cross, a new company aimed at combining its energy, digital and business transformation capabilities to accelerate companies’ “green transformation”. JERA Cross will begin full-scale operations on June 1, 2024, with strategic support from McKinsey & Company, which will provide decarbonization solutions to promote green business transformation. This initiative is in line with JERA’s mission to provide cutting-edge solutions to the world’s energy challenges. As global society increasingly turns towards decarbonization, Japan is no exception to the need to transition to a clean energy society. JERA Cross will use JERA’s skills in renewable energy supply and demand management, sales and digital technology to offer complete decarbonization solutions, from management to execution.

Integrated solutions for a sustainable transition

JERA Cross plans to provide end-to-end support to companies, from the conception of customers’ future green transformation visions to the implementation of the strategies needed to realize them. Junya Tawa, Chief Strategy Officer (CSO) at JERA, said, “Green transformation encompasses both the technological challenge of decarbonizing the energy consumed and the strategic challenge of integrating decarbonization into corporate strategy. We hope that JERA Cross will be a partner accompanying its customers on their green transformation journey.”

McKinsey’s strategic role

Naoyuki Iwatani, Managing Partner of McKinsey Japan, stressed the urgent need for companies to take immediate action to accelerate the energy transition. “McKinsey, by supporting transformations and companies like JERA and JERA Cross that take on the challenge of climate change, will help achieve sustainable and inclusive growth at both corporate and national levels.”

A vision for a low-carbon future

By combining its capabilities in energy, digital and business transformation, JERA Cross aims to become a player in achieving the decarbonization of society. The new entity will develop decarbonization solutions in collaboration with its customers to enhance their corporate value and contribute to the reduction of CO2 emissions. This includes the supply of stable renewable electricity 24 hours a day, 365 days a year, with zero CO2 emissions.

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