Ferrari has inaugurated a new assembly plant in Maranello, a decisive step towards the electrification of its models. The site, known as “e-building”, is a 4.2-hectare facility located to the north of the Ferrari campus. Destined to produce internal combustion, hybrid and electric engines, this site illustrates Ferrari’s determination to integrate new technologies while preserving the essence of the brand. Ferrari’s strategy focuses on quality rather than quantity, with increased flexibility in production. The brand plans to launch its first 100% electric model by the end of 2025. Ferrari president John Elkann recently tested the model and expressed his enthusiasm, promising exceptional driving sensations.
Towards Sustainable Production
The assembly site will be partially powered by over 3,000 1.3 megawatt solar panels installed on the roof. Ferrari is committed to using renewable energies to power the factory by the end of the year. This initiative is part of Ferrari’s 2022-2026 strategic plan, which aims for hybrid and electric models to account for 60% and 80% of production by 2026 and 2030 respectively. Ferrari is investing heavily in new technologies such as electrofuels, with 40% of its investments devoted to hybrid cars and 35% to fully electric vehicles. This ambitious plan is led by chip expert Benedetto Vigna, who took over the reins of the Group in September 2022. What’s more, the European Union has definitively endorsed the end of combustion engines in new cars from 2035.
Financial Performance and Innovation
Ferrari aims to achieve sales of 6.7 billion euros in 2026, up from 5.9 billion in 2023. To achieve this, the brand plans to launch fifteen new models between 2023 and 2026. Among the new models unveiled were the Roma Spider and the SF90 XX Stradale and Spider, as well as two competition models, the 296 Challenge and the 499P Modificata. In 2023, Ferrari posted record profits, topping the billion euro mark for the first time. This success is also reflected in the sporting arena, with resounding victories in the Le Mans 24 Hours in 2023 and 2024, after half a century’s absence from this legendary competition.
A New Era for Ferrari
The arrival of seven-time Formula 1 world champion Lewis Hamilton at Ferrari in 2025, after twelve seasons with Mercedes, is another indicator of Ferrari’s determination to remain at the forefront of innovation and competition. Ferrari, founded in 1947 by Enzo Ferrari, continues to reinvent itself while remaining true to its roots. With strategic investments and a clear vision of the future, Ferrari is well placed to navigate the changing landscape of the automotive industry, while delivering exceptional performance and preserving its prestigious heritage.
