60% of companies aim for carbon neutrality, but efforts deemed insufficient

More than half the world's companies are committed to carbon neutrality, but experts condemn the lack of concrete action to achieve this goal, despite ambitious announcements.

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Nearly 60% of the world’s major listed companies have declared that they are aiming for carbon neutrality by 2050.
This trend is particularly marked in Asia, where Japanese, Chinese and South Korean multinationals have seen their number of commitments increase in recent years.
However, these announcements conceal a more complex reality: the majority of companies use offsetting mechanisms to compensate for their inability to effectively reduce their greenhouse gas emissions.
The report by the Net Zero Tracker consortium reveals that only 5% of companies surveyed meet all the carbon neutrality criteria defined by independent bodies such as the UN.
These criteria include precise emission reduction targets, consideration of greenhouse gases other than CO2, and limits on the use of carbon offsets.
In other words, companies’ current efforts to reduce their carbon footprint are still largely based on controversial practices.

Massive use of carbon offsets

The widespread use of carbon offsets, such as reforestation or the financing of green projects, is at the heart of the criticism.
Indeed, several independent studies question the real effectiveness of these mechanisms, which enable companies to present results on paper without actually reducing their emissions at source.
These offsets are sometimes perceived as a backdoor way of avoiding heavy investment in the direct decarbonization of their industrial processes.
Experts also condemn the poor quality of some of these initiatives.
Poorly supervised CO2 capture projects and unfulfilled promises of reforestation are fuelling mistrust of companies that rely heavily on offsets.
Energy sector players agree that, to achieve carbon neutrality, companies need to review their priorities by investing directly in emission-reduction technologies.

An urgent need for source reduction

According to analysts, priority should be given to reducing CO2 emissions by more than 90% before considering offsets.
However, the majority of companies concerned continue to favour temporary, low-cost solutions rather than committing to projects that will radically transform their activities.
The energy sector, in particular, is struggling to adopt the changes needed to reduce emissions at source.
Takeshi Kuramochi, analyst at the NewClimate Institute, points out that Asian companies, while growing in terms of commitments, still lack a coherent strategy to achieve real decarbonization.
This observation is shared by the Energy & Climate Intelligence Unit (ECIU) and the Data-Driven EnviroLab, who point to a global trend towards long-term objectives without detailed planning for intermediate steps.

Increased pressure on companies

Regulators, as well as investors, are beginning to exert increasing pressure on companies to account for their decarbonization actions.
Catherine McKenna, chair of the UN panel on “net zero” commitments, believes that these promises of carbon neutrality are only credible if they are accompanied by real transparency in emissions management.
To achieve this, companies need to integrate rigorous monitoring tools and short-term targets, while diversifying their investments in direct emissions reduction technologies.
According to McKenna, the global energy transition can only be achieved through the combined action of companies, governments and financial institutions.

Asian multinationals face up to their responsibilities

Asian companies, particularly those based in Japan, China and South Korea, are among the most active in announcing carbon neutrality.
However, according to Net Zero Tracker, many of these commitments remain vague, with unclear details of the concrete measures to be implemented.
The pressure on these companies is all the greater given that Asia is one of the biggest contributors to global CO2 emissions.
Initiatives such as Oxford Net Zero seek to encourage a more stringent and transparent approach to decarbonization.
These initiatives underline the importance of companies setting verifiable and measurable targets at every stage of the process, and not just announcing ambitions for 2050 without concrete plans for the next 5 or 10 years.
The report’s findings also show that the most advanced countries in this field remain concentrated in Europe, where regulators are imposing stricter requirements on companies.
This contrasts sharply with certain regions of Asia, where regulations remain less restrictive.

An NGO identified 531 participants linked to carbon capture and storage technologies at COP30, illustrating the growing strategic interest of industry players in this technical lever within climate negotiations.
Driven by rising demand from China and India, the global carbon neutrality market is expected to grow by 7.3 % annually through 2035, supported by sustained investment in capture technologies.
Japan plans to increase its carbon capture, utilisation and storage capacity thirtyfold by 2035, but reliance on cross-border infrastructure may delay the government’s targets.
PETRONAS secures Malaysia’s first CCS permit and strengthens its upstream presence in Suriname, aligning an integrated strategy between CO₂ capture and low-cost offshore exploration.
The Peruvian government announces a 179 million tonne emissions target by 2035, integrating carbon market tools and international transfers to reach its climate goal.
The Paris Agreement Crediting Mechanism formalizes a landfill-methane methodology, imposes an investment-based additionality test, and governs issuance of traceable units via a central registry, with host-country authorizations and corresponding adjustments required.
Sinopec and BASF have reached a mutual recognition agreement on their carbon accounting methods, certified as compliant with both Chinese and international standards, amid growing industrial standardisation efforts.
NorthX Climate Tech strengthens its portfolio by investing in four carbon dioxide removal companies, reinforcing Canada’s position in a rapidly expanding global market.
With dense industrial activity and unique geological potential, Texas is attracting massive investment in carbon capture and storage, reinforced by new federal tax incentives.
GE Vernova and YTL PowerSeraya will assess the feasibility of capturing 90% of CO₂ emissions at a planned 600-megawatt gas-fired power plant in Singapore.
The carbon removal technology sector is expanding rapidly, backed by venture capital and industrial projects, yet high costs remain a significant barrier to scaling.
A Wood Mackenzie study reveals that the EU’s carbon storage capacity will fall more than 40% short of the 2030 targets set under the Net Zero Industry Act.
A bilateral framework governs authorization, transfer and accounting of carbon units from conservation projects, with stricter methodologies and enhanced traceability, likely to affect creditable volumes, prices and contracts. —
Carbon Direct and JPMorganChase have released a guide to help voluntary carbon market stakeholders develop biodiversity-focused projects while meeting carbon reduction criteria.
Japan and Malaysia have signed a preliminary cooperation protocol aiming to establish a regulatory foundation for cross-border carbon dioxide transport as part of future carbon capture and storage projects.
Green Plains has commissioned a carbon capture system in York, Nebraska, marking the first step in an industrial programme integrating CO₂ geological storage across multiple sites.
The price of nature-based carbon credits dropped to $13.30/mtCO2e in October as a 94% surge in September issuances far outpaced corporate demand.
Driven by the energy, heavy industry and power generation sectors, the global carbon capture and storage market could reach $6.6bn by 2034, supported by an annual growth rate of 5.8%.
Article 6 converts carbon credits into a compliance asset, driven by sovereign purchases, domestic markets, and sectoral schemes, with annual demand projected above 700 Mt and supply constrained by timelines, levies, and CA requirements.
The GOCO2 project enters public consultation with six industrial players united around a 375 km network aiming to capture, transport and export 2.2 million tonnes of CO2 per year starting in 2031.

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